COLD KISSES: A SHORT FILM
The Brief:
You are a creative agency working together as a production team. You have been commissioned by the brand all we are to produce and pitch a big idea, appropriate communications strategy and accompanying film that celebrates the all we are audience and/or their ethos. Jewellery should be the hero of the visual story.
In negotiation with your tutor, you will select a film to watch and deconstruct as an inspirational starting point for your creative process. You can take inspiration from the film itself or from individual elements, such as the director, production designer, locations, actors, cinematography, events, genres, or themes that relate to the film.
In negotiation with your tutor, you will select a film to watch and deconstruct as an inspirational starting point for your creative process. You can take inspiration from the film itself or from individual elements, such as the director, production designer, locations, actors, cinematography, events, genres, or themes that relate to the film.
Call Me By Your Name was our chosen film as an inspirational starting point. The romantic and dreamlike use of cinematography felt like an escape and connected to all we are’s consumer base through its journey of self discovery.
Cold Kisses indulges the viewer in an intimate and memorable moment between lovers and friends, conveying to the consumer that they can find love within everyday moments.
The more subtle inclusion of the jewellery pieces ensures that the consumer doesn’t feel bombarded by the recognition that this is a piece of advertisisng. We wanted the approach to feel more natural, to ensure that the viewer buys into the idea that all we are is a memory, moment and feeling, rather than an item that you simply wear.
