PRADA EVENT
The Brief:
It is your job as a creative agency to develop an ‘immersive’ and ‘experiential’ space for your forward-thinking brand, exploring the topic of innovation.
We noticed how people are behaving currently as we exit the pandemic, with holidays and a return to nature becoming more of a priority within the spaces people crave. We therefore created a fully-immersive space where stressed city goers can look up through a dome to see a nature-rich holiday destination. This will not only promote Prada's new line but will also let consumers reconnect with the feeling of escapism and associate it with the brand.
The process:
