Due to the consumer having an increased amount of downtime because of Covid, we wanted to create a brand and fragrance that would grow with them. Through our proposition of having a dual use product, we are allowing our consumer to not only have the perfume, but also have a remnant of the scent throughout their home, by being able to grow one of our ingredients through the seed packaging. Our fragrance bottle doubles as a plant pot for the seedling to grow, diffusing the scent across our consumers’ homes.
‘ROOTS’ FRAGRANCE BRANDING PROJECT
The Brief:
This brief is all about brands and how they tell stories in order to influence and persuade consumers to engage, share and buy. It will require you to understand how brands and storytelling play a fundamental role in all our lives.
Image: Sophie Hunn
THE PROCESS:
